Your X reach problem might be a filtering problem, not a ranking problem
Most creators assume weak reach means the algorithm ranked their post poorly. The X repo suggests a harder truth: many posts lose before ranking fully matters, via filtering, deduping, visibility gates, and author diversity dampening.
X Doesn’t Optimize for Likes. It Optimizes for Intent.
The open X recommendation repo suggests the real game is not vanity engagement. The feed predicts a basket of intent-rich actions — replies, shares, clicks, profile visits, follows, and negative feedback too — which changes how smart creators should write.
Why Most People Misread the X Algorithm
Most people think the X algorithm rewards engagement. A better lens is intent: replies, clicks, shares, follows, and other behaviors that signal real interest.
Why Most Brand-New X Accounts Don’t Grow
From 0 followers, the winning strategy is not polished brand posting. It’s founder-led distribution, sharp niche insights, smart replies, and proof that compounds into follows and demand.
What Actually Works on X in 2026
What X seems to reward now: replies, shares, clicks, profile visits, follows, and sustained attention over shallow likes.